You Need A Digital Marketing Strategy For Your Business.

Of course, we would say that!

But we all know from experience that strategic planning is crucial to achieving your business goals. And digital marketing is no different.

The primary aim of the digital marketing strategy is to manage the acquisition, conversion and retention of customers. The goal is to build an active community of brand advocates through meaningful engagement with your target audience.

Defining high level objectives is the most important part of developing a digital marketing strategy. The objectives will inform the communication and delivery methods across all digital communication channels, and must be rooted in the commercial needs of the business.

The primary objective is to develop a strong, visible presence online, and digital communications for the brand should include:

• Establishing a highly visible presence to increase brand awareness across all major digital and social media platforms.
• Encouraging increased consumer interaction through online touch points, and provide opportunity for improved customer service;
• Create effective digital communication channels to support present and future sales activities and other business goals;
• Generate feedback form the target market and identify and develop new market segments through observation, A/B testing, and research;
• Position the brand above the competition and communicate the value proposition.

Reach And Convert Your Target Customers

Digital communication, to be effective, requires a co-ordinated approach across all platforms to deliver a clear message about the brand. This message can inspire or educate, but must deliver the right message to your target audience identified through previous marketing research. Different social platforms generally attract a particular type of user, and the brand message needs to be adapted to suit the tone of each digital channel.

We will help you develop your digital marketing strategy in a number of key areas — the basic scope would typically include:

• Research your industry, to examine challenges, strengths, weaknesses, and opportunities for marketing in your business environment. And find out what your competitors are up to.
• Identify key customer segments, and determine the size of the target market in each area.
• Improving website SEO and brand visibility online;
• Optimise current website for customer tracking, conversion and retention;
• Create content and strategy for inbound marketing;
• Adjust product offerings to market to multiple segments;
• Develop a comprehensive media contact database, and build connections with the press;
• Prepare for new product launch, and produce video, photos, press kit, website updates for PR campaign;
• Monitor key metrics, to include the top Key Performance Indicators (KPI’s) to monitor success of the marketing efforts;
• Manage your social media accounts and increase activity to support your business goals.